4 Tips To Improve Content Writing

Many businesses are moving towards content marketing to build strong relationships with their audiences. This is because content marketing helps improve a business’s visibility on Google, generates leads, and improves conversions. These benefits ultimately help businesses increase their sales and maximize their revenue.

What Is Content Writing?

Content writing is the process of generating content for digital marketing purposes. The job of a content writer typically entails researching, creating, and editing content for a variety of topics. People specializing in content writing are skilled in writing in different tones and styles to promote a product and engage the target market. 

Types of content writing include social media posts, blog posts, web page copy, sales copy, email newsletters, and technical/industry writing. 

How to Improve SEO Content Writing?

Excellent SEO content writing will ensure that your content ranks high on Google. Here are some tips for website content writing that will help you take your content development to the next level. 

Tip #1 – Know Your Target Audience

The first thing in creating top-notch SEO content is defining your target audience. Knowing your target audience will help you create content in a tone and style that best suits them. For instance, if you’re writing about the stars, and your audience is physicists, you can use complicated terms like scintillation. However, if you’re writing about stars for a group of Kindergarten students, you should stick to words like twinkling, etc. 

So, make sure that before you create content, you spend enough time researching who your target audience is. This way you can ensure that whatever content you create catches their attention and thoroughly engages them. 

Tip #2 – Create Content on Closely Related Topics

Simply writing on topics that are part of your niche doesn’t mean that they are linked to each other. Unrelated content will disorganize your content marketing strategy. Therefore, you need to ensure that the new content you write gels in with your previous content. For instance, a guide on effective content marketing isn’t linked to a blog post on social media tools even though they both come under the umbrella of marketing topics. 

A major benefit of related content is that it builds on each other. Let’s say that you publish an article on split testing which gets you a fair share of traffic. Now, if you write the subsequent article on digital marketing tips, you might be able to get the same results. However, if you create content about the tools used in split testing, you will be able to not only get more traffic but also add relatability between the two articles. This is because people who have recently learned about split testing are definitely going to be interested in reading about tools that help them implement it. 

There are 2 main ways in which you can create closely related content. The first thing is to generate a content series.  For instance, if you are writing a comprehensive guide, you could publish individual sections of it every week. The second thing you can do to link related articles or pieces together is adding internal links in your content. This tactic helps to encourage readers to read more of your great content. Moreover, relevant internal links will also play a great role in improving your search rankings on Google.

Tip #3 – Aim for Simplicity

It’s a good idea to write content that is simple and easy to read. A major advantage of creating simple content is that it remains accessible to a vast audience. To create easy-to-read content, avoid using complicated words. For instance, you can use words like ‘although’ in place of ‘despite the fact,’ or ‘use’ instead of ‘leverage.’ 

The second thing to do here is to avoid using passive voice. Remember, the strongest copy is one that focuses on the subject. Active voice will ensure that your message remains clear and direct whereas passive voice can create a gap between your message and its readers. 

Another thing to do is be picky in your use of adverbs. Adverbs can clutter your content and make it confusing. Therefore, use them only when you feel that they are fitting in your copy and making complete sense. Lastly, stay consistent with verb tenses and try to go with short sentences. This is because long sentences can muddle up the tenses that you’re using. 

Tip #4 – Make Sure That Your Content Reflects Your Brand

Your brand is one of the key factors in building a trusting relationship with your visitors, customers, and readers. Remember, when your audience reads or views your content, they connect with their feelings and thoughts about your brand. While your content itself and the writing style are the 2 key features affecting your reader’s thoughts and feelings, there’s one more. This is the design of your content. 

Well-designed content will boost its readability score. Moreover, it will make the readers feel like they are reading some form of premium content. Many people believe that they can even stand out by creating content with horrible design. However, they fail to realize that this will make the reader negatively associate the content with a brand.  

Therefore, you must design your content in an appealing way so that your readers relate your brand and content with excellent quality. 

Parting Words

These tips are definitely going to help you improve your content writing. Don’t forget to analyze and monitor your content’s performance every month. This will give you a chance to see how your content is doing with the audiences and if you need to improve any specific aspect. 

If you are not comfortable writing content yourself, you can get a content writing services team on board. These services generate great SEO content for your business that helps boost sales. 

Make sure to visit Mera Group’s website – a Digital Marketing and Creative Agency that is determined to deliver you the best value by combining innovative strategies with exceptional service.

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Chris Mera

September 23, 2020

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