How Digital Marketing Agencies Can Help Small Businesses Grow
There are several pathways to growing a small business. The right path isn’t always clear because of the sheer range of options out there. Making things worse is the ever-changing landscape of marketing. What worked in 2010 is now almost entirely obsolete in 2020. Today’s marketing requires ingenuity, creativity, and innovation.
But while marketing has grown by leaps and bounds, the essential problem for businesses has stayed much the same: how can we reach more of our target audience?
In many ways, businesses are now hiring a digital marketing agency to solve this problem.
So what is a Digital Marketing Agency?
The term ‘digital marketing’ is an umbrella term that includes several services, usually as part of one service package. The most essential digital marketing services include SEO (search engine optimization), copywriting, PPC marketing, graphic designing, and if need be, website design services. Of course, the exhaustive list of digital marketing services is much bigger, but it mostly narrows down to the above essential services.
Your business may not need all of the above services, or it may need every tool in its arsenal.
Why hire a Digital Marketing Agency?
While you can do much of the leg work in digital marketing yourself, a lot of it requires a multi-faceted all-hands-on-deck approach:
- Prepare a content plan
- Create a PPC campaign with relevant keyword selection
- Design a landing page that actually makes an impact
- Incorporate eye-catching graphic design services
- The works…
As you can imagine, this is not a one-man-army job.
The average small business owner, and even the mega-corporation, simply do not have the time to engage in all these skills and do justice to them. Not to mention the fact that you need the right tools for research, graphic design, and A/B testing.
Let’s take a few examples.
Content marketing should be as simple as penning down your thoughts and calling it a day, right? If only it were that simple. At its core, content marketing is about identifying what your audience wants and tailoring blogs that address their specific pain points. This takes research… sometimes up to several weeks’ worth of research work in identifying the right keywords and trends.
Landing pages are even more complex. With so many design options, it can be easy for a beginner to lose their footing and create the most erroneous user interface. Plus, without the right tools, you may end up with graphics that look like they were done on Microsoft Paint! This is enough to drive audiences way, sometimes forever!
Every skilled digital marketing agency in California knows enough to do lots of A/B testing with all possible variants of landing pages. They usually also have access to resident graphic design teams that have the skills and tools needed to turn your company’s vision into high-quality visuals.
Luckily, we offer a variety of services and strategic support to help grow your business. Learn more about how we can partner together by Clicking Here.
Why is it important to get Digital Marketing right?
Because online users have dwindling attention spans, lots of choices, and no time in the world for mishaps. They need you to be at your absolute best when making a sales pitch.
Your PPC campaign costs real money and while it will certainly help you attract clients in the short run, if your landing page, content plan, and keyword selection doesn’t fit in with the rest of your campaign, prospects will leave the page. That’s money wasted.
A digital marketing agency in California ensures that your business utilizes every search engine and social media ad without wasting any clicks away.
Besides, you only really have enough free time to focus on the core areas of your business.
How has Traditional Marketing changed?
Marketing has changed.
And traditional marketing, while still effective in some capacity, no longer has the reach it used to. Even back in its heyday, traditional marketing was never about utilizing a precision approach. It was a numbers game – trying to cast a wide net to see how many people get convinced.
Newspapers, magazines, and television have been on a steady decline – and digital marketing is gradually filling up the gap.
Digital marketing is just more effective to market a business today. The new status quo will remain this way for the foreseeable future.
This doesn’t mean that old-school marketing tactics won’t work anymore. You still have to become creative with your sales pitch based on where your audience lies in their customer journey.
Digital marketing makes all of this extremely easy even if you’re on a budget.
The natural progression of digital marketing has always been about making it easier and cost-effective to reach high-quality prospects.
The next step in digital marketing is retargeting and remarketing. Remarketing uses a data-driven and targeted brand promotion to constantly stay within your audience’s peripheral vision and attention. This in due time, helps you generate tons of sales.
The sheer volume of data generated makes it possible to remove much of the guesswork out of the equation. Experts continue to test strategies to see what works and what doesn’t. You’re able to measure results and adjust your strategy right away.
This is the way of digital marketing – but it only works if you have the right team. It’s extremely easy for inexperienced teams to drop the ball when it comes to executing marketing activities for your brand.
How can a Digital Marketing Agency help my business?
You have a short term and long term goal. PPC campaigns work best in the short term, and organic campaigns work best in the long term. In both cases, you have to use razor-sharp, precise data to stay ahead of the competition.
A skilled digital marketing company utilizes data to set up several strategic marketing funnels, each engaging prospects in different stages of their buying journey. In the short run, you’ll use PPC campaigns, which require precision use of keywords and ad copies, to get attention from high-quality prospects.
To acquire traffic in the long run, you’ll need to leverage SEO (search engine optimization). This, first and foremost, requires the construction of a well-written copy that can rank over time and improve organic click-throughs. As such, a content strategy helps you with the following tasks:
- Increase organic visibility
- Attract more clicks
- Amount of time spent on each page (the longer your visits stay on the page, the more they’re willing to progress through their buyer journey)
A skilled digital marketing agency helps you one-up over your competition, no matter how big they may be in terms of grandeur and scale. Digital marketing agencies have the business expertise that allows them to evaluate your brand’s immediate needs and develop a suitable strategy to maximize profits – even if you’re on a budget.
And of course, you’ll need a website loaded with high-quality graphic design works that impress and hold attention. In digital marketing, we have a saying, “the whole is greater than the sum of its part”.
A skilled digital marketing agency in California gives your business the competitive edge it needs to stay ahead of the curve. Click Here to learn how our team can help.
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Whether you’re an established brand or an innovative new start-up, success doesn’t come from a single campaign or strategy. Lasting success comes from understanding your business objectives and partnering together to achieve your goals.