11 Ways to Develop A Content Marketing Strategy That Actually Drives Traffic
According to Hubspot research, web traffic has become one of the top two most common measurements of success for content marketing strategies. This is why it is considered one of the main benefits of content strategy, as it leads to more visits to your website and, ultimately, greater profits.
If you are wondering how to develop a content strategy, consider these 11 content marketing best practices that will serve as part of an excellent strategy to enable your business’s long-term growth. Consistent implementation of these practices is the key to drive more visits to your website and build your clientele.
1. Know Your Audience
This is the first place to start as your entire content depends on your buyers’ interests. Through market research, such as by creating buyer personas, you can figure out who your customers or audience are and then tailor your content according to their interests, needs, and behaviors.
2. Generate a Keyword List
After figuring out your target audience, generating a keyword list should be your next step. Your content marketing strategy content should contain keywords relevant to your target audience’s interests to drive organic traffic to your website.
3. Create Captivating Headlines
Your content’s headline is perhaps the most crucial aspect because your target audience will only click on your content if they are intrigued by the headline. The best way to create captivating headlines is by using emotional keywords that your target audience would be searching the internet for.
4. Use Unique & Simple Content
After identifying what your target audience likes and is interested in, focus on creating content. 81% of people skim through content on websites. Therefore, try to keep your content as simple and exciting as possible. Add pictures to your content, use lists or bullet points wherever necessary, and lastly, try to stick to short paragraphs and sentences.
5. Ensure That Your Content Aligns with Your Brand Image
This may be a challenging task, but by channeling your brand’s image in your article’s tone and voice, you will have an upper-hand over your competitors. The content should reflect the company’s values and the tone should not be too forced or artificial. Consider going over your content multiple times to see if it aligns with your brand voice before publishing it.
6. Post How to Videos
Video content is the most shared form of content on the internet, thus making videos the perfect key to driving traffic to your website. Consider making simple how-to videos that are informative and help your target audience solve a relevant problem. Make sure that your videos reach your target audience by adding specific descriptions.
7. Strategically Organize Your Content
Create a content calendar of how much content per week you will be posting on your website. We recommend you post two blog posts per week, one video per month, and one big project or e-book per year. Regularly posting content of this nature will certainly position you as an expert in the field.
8. Add Relevant Data & Sources
Earning your audience’s trust is hard. Therefore, add relevant sources and data to support your claims and arguments. This will allow your readers to trust your post’s content and opinions.
9. Create Infographics
Visuals are a great way to capture the attention of your target audience. Use bright, colorful, and vivid infographics that share relevant and useful information to grab your audience’s attention. Don’t let your lack of design skills stop you, and consider hiring experts, such as Mera Group, to make professional infographics for your brand.
10. Build Engagement
Engage with your audience by replying to their comments and creating discussion platforms. Moreover, you can also consider adding guest posts and content made by your customers to your website.
11. Evaluate the Success of Your Content
Simply publishing content is not enough. You have to assess the performance of your content consistently. One of the ways of doing so is checking Google Analytics or other data-driven analytics systems to see how your content is ranking and performing on search engines.
If you use some of these marketing strategy examples, you will effectively drive more traffic to your website. Remember, building a content marketing strategy may not be easy, but it is beneficial for your business’s long-term growth. We recommend you get ahead of the curve and perfect your content marketing strategy by relying on professional help from MeraGroup.
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